How do you define success? Is it the quality of projects completed? the number of satisfied clients? Making the most money? No matter your answer it starts with marketing. 

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At its core, the goal of a basic marketing strategy should focus on getting new customers and keeping those customers and this includes having the basics like a logo, a website, an email address. But it’s also more than that and it’s the reason sales and marketing go hand in hand.

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Sales is about making and closing deals while marketing takes a wider approach by creating awareness, building relationships, and driving growth.